OHMSA - Out of Home Media South Africa


Falcon View House, Entrance 5,  
4th Floor, Constantia Office Park  
Cnr 14th Ave & Hendrik Potgieter Rd, Weltevredenpark, Roodepoort
Suite # 43, Private Bag X 11, Northriding, 2162
Tel: +27 (11) 062 1728 or +27 (0)71 885 0676 | Fax: +27 (0)86 730 6582
For enquiries please email christelle@ohmsa.co.za

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OHMSA FAQs

Here are some of the most frequently asked questions

  1. What is OHMSA?

  2. Can you please tell me where I can find information on various advertising sites so that I can compare the number of hits to cost ratio, understanding that higher hits will be more costly and these costs will differ per advertising company. What I would like to do is look at advertising on the more commercially viable business routes in and around JHB.

  3. Do you have laws that regulate advertising in an area?

  4. I am developing a new product which has advertising potential. Would OHMSA be able to assist me with this product to get advertisers on-board and to get this product out there?

  5. I am doing some research on billboard advertising and I need data on the top 10 billboard owners in the country. Specifically I need to know if possible:

  6. I hope you could help or at least point me in the right direction. We are looking at purchasing a billboard to advertise as well as rent advertising space. I am not sure of the process involved regarding this, is there any way you could provide information on how we would go about making this a reality?

  7. I would like to find out what different sizes there are of Billboards in South Africa.

  8. Our company would like to venture into the billboard business. We wanted to inquire as to whether it is necessary to create a media company with the intention of erecting a few digital billboards.

  9. We would like to know the rate cards of some of the principal outdoor advertising companies. Would you be able to give me this information please?

  10. What criteria do advertisers use to advertise on the site?

  11. What is the standard fee for billboards of 3m x 6m and 1.5m x 3m?

  12. What is the standard term for advertising on a billboard?

IF YOUR QUESTION HAS NOT BEEN ANSWERED IN THE ABOVE, PLEASE EMAIL christelle@ohmsa.co.za AND WE WILL ENDEAVOUR TO HELP YOU

1 What is OHMSA?

Out of Home Media SA (OHMSA) is the trade association for the Out of Home Media Industry in South Africa.

Its members provide media channels across the entire spectrum of Out of Home Media from ambient or alternative media through to airport advertising, giant billboards and brand activation.



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2 Can you please tell me where I can find information on various advertising sites so that I can compare the number of hits to cost ratio, understanding that higher hits will be more costly and these costs will differ per advertising company. What I would like to do is look at advertising on the more commercially viable business routes in and around JHB.

Unfortunately you would have to contact the media owners directly, as OHMSA does not keep any site specific information.

You can find a list of all our members and their contact details on our website www.ohmsa.co.za and click on members.


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3 Do you have laws that regulate advertising in an area?

Each council has its own set of bylaws and you need to contact the relevant council in the area that you wish to operate in order to obtain a copy of their bylaws.

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4 I am developing a new product which has advertising potential. Would OHMSA be able to assist me with this product to get advertisers on-board and to get this product out there?

OHMSA does not act as a business consultancy to any company. As a voluntary trade association we serve the needs of our members.

It is not OHMSA's role to assist any company, whether they be members or not, in their sales efforts. Our function is to market the out of home media category from a very broad perspective and represent the industry on other bodies, whether they be regulatory or otherwise to further the general interests of Out of Home advertising on behalf of our members.


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5 I am doing some research on billboard advertising and I need data on the top 10 billboard owners in the country. Specifically I need to know if possible:

1. Approximate number of boards
2. Approximate annual revenue derived from boards
3. Distribution of type of boards example 30% large format (super structures) 50% smaller format (Citi-Lite) etc.
Is this information you have access to and are able to distribute?

Answer:
In view of the fact that the majority of Media owners are privately owned companies, and even in the case of listed companies, the quantity of sites by specific media type are considered as confidential and are therefore not available.

As far as listed companies are concerned, their overall results are available for examination via the normal channels, however these figures also do not go down to quantum and rates per site.


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6 I hope you could help or at least point me in the right direction. We are looking at purchasing a billboard to advertise as well as rent advertising space. I am not sure of the process involved regarding this, is there any way you could provide information on how we would go about making this a reality?

You will need to contact your local City Council who will assist you with the regulations you need to comply with to build your own billboard.

You also need to get permission from SANRAL (The South African National Roads Agency Ltd) if it is facing a National road. You can find contact details for the relevant area on their website www.nra.co.za.

Should the billboard be on a private landlord’s property, you would also need to get the landlord’s permission.

However, should you want to rent an existing billboard to publicize your business, I suggest you go onto our website www.ohmsa.co.za and contact one of our members for availability.


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7 I would like to find out what different sizes there are of Billboards in South Africa.

The standard billboard sizes in SA are (all height x width):

3.6m x 2.5m
3m x 2m
3m x 6m
3m x 12m
4.5m x 18m
9m x 6m
12m x 12m

In addition to the above, there are a number of different options in smaller sizes and building wraps can be any size depending on the building façade.

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8 Our company would like to venture into the billboard business. We wanted to inquire as to whether it is necessary to create a media company with the intention of erecting a few digital billboards.

You do need to register a business of some sort and you also need to obtain approval from the various municipalities and regulatory authorities before erecting any billboards, whether these are digital or not.


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9 We would like to know the rate cards of some of the principal outdoor advertising companies. Would you be able to give me this information please?

OHMSA does not keep rate cards of any of the Outdoor Media Owners, so you would need to contact them directly to obtain their rates.

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10 What criteria do advertisers use to advertise on the site?

Advertisers generally base their decisions to purchase outdoor on the type, quantity and quality of audience which the site delivers.

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11 What is the standard fee for billboards of 3m x 6m and 1.5m x 3m?

There is no standard rate for a specific billboard. Location does have an effect on the advertising cost, and of course each media owner has its own rate. You would have to contact existing media owners and see whether they would be prepared to release this information to you.

Only you can determine the advertising rate of your sites, as you would need to ensure that you cover your overheads, eg. printing cost, flighting cost, landlord rental etc.

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12 What is the standard term for advertising on a billboard?

The term is determined by your business model. Some media owners sell on a minimum of a 6 monthly cycle, while others operate on fortnightly campaigns.

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